UK Market Opportunities Insight Brief

Malawi Macadamia & Dried Mango

This brief presents the findings of a rapid market study into the United Kingdom's import market for macadamia kernels and dried mango, specifically from a Malawi origin. The primary objective is to provide actionable intelligence to the Malawi Value Chains (MVC) project, Malawian exporters, producers/producer groups, and relevant government bodies to support a tangible pathway towards an increase in trade relationships with importers from the UK. The brief begins to identify key market dynamics, importer/buyer requirements, and provides strategic recommendations for overcoming barriers and seizing opportunities. This brief is accompanied by an importer database referred to in this document as the “UK Importer Database”.